Online market research platform comparison

Are Google Surveys or Survey Monkey any cheaper, faster or more accurate than an online panel survey conducted by a professionally accredited market research agency?

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NEMS is a UK market research agency founded in the early 1980s. Until recently we provided quantitative data through traditional on street interviews, telephone surveys, exit polls and in home research methodologies.

In response to client demand we have developed the MyPointOfView web survey tool. But before we did that we wanted to make sure that our web panel offered a distinct advantage over the easy access online research surveys that have flooded the research market.

So, we made a direct comparison between ours and the two biggest players. They sell themselves on convenience, low cost and easy access to questionnaire templates and target market research panellists. As you’ll see in the survey comparison below they even provide you with advice and project management once you’ve worked through their complex fee structures and subscription levels.

The conclusion we came to is that MyPointOfView is just as fast, probably more accurate and surprisingly (we don’t claim to offer free surveys) very competitive on cost.

As you’ll see for yourself, there’s no restrictions, limitations or hidden extras, no call centre staff ‘escalating’ your simple requests and no nasty pricing surprises as you try to drill down through your data. MyPointOfView is brought to you by seasoned research professionals who provide advice and guidance within one quoted cost.

MyPointOfView SurveyMonkey Basic SurveyMonkey Standard SurveyMonkey Premier Google Surveys
SURVEY CAPABILITIES
Number of surveys Unlimited Unlimited Unlimited Unlimited Unlimited
Questions per survey Unlimited 10 Unlimited Unlimited Up to 10 questions
Number of responses Unlimited 100 / survey 1000 / month Unlimited Unlimited
SUPPORT
Customer support via email
Customer support via telephone
"Do It Yourself" market research
QUESTIONNAIRE DESIGN
Expert questionnaire design
Fixed questionnaire templates
Customised surveys
Customised surveys experience Skip logic only
Survey logic
Survey analysis Unlimited 1 filter only
ANALYSIS & REPORTING
Data exports CSV, XLS, PDF CSV, XLS, PDF CSV, XLS, PDF XLS
Advanced data exports SPSS SPSS
Easy-to-read data tables
AUDIENCES / RESPONDENTS
Questionnaires sent using your email database
Questionnaires sent to a Panel £ POA
Email invitations and management £ POA
Bespoke audiences £ POA
COSTS
Monthly / Annual commitment £0 £0 £35 / month £1188 annually $0.10 - $6.00 per response

If you want to know more about your market sector, find out what the UK population thinks, test or track your new creative get in touch